Licious is one the most popular meat brands in India known for its fresh and top-quality meat products. They claim to source their meat from farms that prioritize ethical and sustainable practices and promise quick delivery within 120 minutes of ordering. Licious offers a wide range of products, including chicken, mutton, seafood, and exotic meats.
However, despite claiming to adhere to sustainable practices, many Muslim customers still have a significant concern: whether Licious meat is halal.
Halal refers to meat that is permissible or lawful according to Islamic law. It involves specific practices during slaughter, such as invoking the name of Allah, cutting certain veins, draining blood, and avoiding forbidden substances.
Halal meat is significant for Muslims not only for religious reasons but also for animal welfare, cleanliness, and quality.
In this blog, we’ll explore whether Licious meat meets the requirements for being halal, based on available information.
Is Licious Meat Halal?
Is Licious Meat Halal? The clear answer is: Yes, Licious meat is halal. However, we have not found any information related to obtaining halal certification from reputable Islamic organizations such as the Halal India certification.
Halal India is one of the leading halal certification bodies in India, recognized by the Islamic Chamber of Commerce and Industry (ICCI) and the World Halal Council (WHC).
Halal India follows the standards and guidelines of the Islamic Food and Nutrition Council of America (IFANCA), the Islamic Organization for Medical Sciences (IOMS), and the Codex Alimentarius Commission (CAC).
However, in the FAQ section, they mention some questions that imply halal, like ‘Do you process Pork and Beef?’ and their answer is ‘Nope. No pork and beef whatsoever.’
This statement concedes that the company does not deal with pork, which is reassuring to Muslim consumers concerned about avoiding haram substances.
Moreover, in 2020, Licious confirmed its decision to exclusively supply halal meat in response to customer queries about meat options.
This decision followed an email sent by an angry customer expressing dissatisfaction with the halal certification, which was later responded to by the company.
Licious clarified that their business policy dictates the exclusive supply of halal meat, leaving customers with no alternative but to purchase halal meat from their platform. Additionally, they sent a mail to the customer addressing their concerns.
Hence, we can say that Licious is halal. Moreover, they have FSSC 22000 Certification and SA8000 Certification. These certifications demonstrate that Licious adheres to stringent food safety standards (FSSC 22000 Certification) and maintains ethical labor practices (SA8000 Certification). This ensures that customers can trust the quality and integrity of Licious products, irrespective of their religious affiliations.
Consumer Perception and Feedback
One customer complained that Licious Meat serves Halal meat without clearly mentioning it on their packaging. They expressed a preference for Jhatka over Halal and decided to stop ordering from their portal.
Another customer accused Licious Meat of imposing Halal on non-Muslims and discriminating against Hindus and Sikhs. They argued that the Halal method of slaughtering animals is cruel and Islamic, and criticized the Halal industry for primarily employing Muslims.
However, these reviews are negative from individuals of other religions, but they indicate that Licious is halal. When discussing the product and quality, we find many positive reviews.
One customer praised Licious Meat for its quality and hygiene standards, mentioning being a regular buyer of their chicken, mutton, and fish products without facing any issues. Additionally, they appreciated the customer service and delivery speed.
Another customer expressed satisfaction with Licious Meat’s variety and freshness, particularly loving their ready-to-cook items and marinades. They also trusted the halal certification and found the prices reasonable.
Another customer recommended Licious Meat to friends and family, impressed by the packaging and cleanliness. They also liked the loyalty program and offers, feeling safe and happy eating their halal meat.
Alternatives and Considerations
While Licious meat is halal and enjoys positive consumer perception, Muslim consumers interested in purchasing Licious meat may consider some alternatives and factors. Here are a few to consider:
Comparison with other halal meat brands:
Licious isn’t the sole halal meat brand in India. Other brands like FreshToHome, Zappfresh, Meatigo, and BigBasket also offer halal-certified meat products.
These brands source their meat from farms following ethical and sustainable practices and promise quick delivery.
Some may have halal certification from different Islamic organizations like the Jamiat Ulama-i-Hind Halal Trust or the Halal Committee. Prices, quality, variety, and availability may differ among these brands, allowing Muslim consumers to choose according to their preferences and needs.
Options for consumers concerned about halal authenticity
Despite Licious being halal-certified, some consumers may still harbor doubts about its halal authenticity due to personal beliefs or misinformation.
For such consumers, options like purchasing from local trusted butchers adhering to Islamic slaughtering regulations, or using online platforms connecting consumers with halal-certified suppliers offering traceability and transparency in the meat supply chain (e.g., HalalBox, HalalZadeh, HalalTrip), can provide reassurance.
Factors beyond halal certification affecting purchasing decisions
While halal certification is significant, other factors influence the purchasing decisions of Muslim consumers. Price, convenience, and availability are crucial considerations.
Consumers may prioritize cheaper or more expensive options, faster or slower delivery, and a wider or limited range of choices based on their preferences, budget, and circumstances.
Also Read: Is Ramen Halal in India?
Conclusion
In conclusion, Licious meat is halal and enjoys a positive consumer perception and feedback among Muslim consumers, as evidenced by online reviews, testimonials, and market research. It stands as a good option for Muslim consumers seeking fresh, hygienic, and high-quality meat products.
However, Muslim consumers interested in purchasing Licious meat may consider alternatives and factors such as comparing with other halal meat brands, ensuring the halal authenticity of the meat, and weighing their options accordingly.